No Hands: The Rise and Fall of the Schwinn Bicycle Company: An American Institution by Judith CrownVery well-written and, for the most part, engrossing, story of the Schwinn bicycle company. While the focus is on Schwinn, it necessarily includes a lot of detail on the entire bicycle industry in America. The book ends with the bankruptcy/demise of the private, family-owned corporation the early 90s
Schwinn rose to the pinnacle of the bike industry in US under its founder and his son. Eventually, the Peter Principle took effect and the familys mismanagement eventually led to a crash and burn. The hubris exhibited by Edward R. Schwinn, the final family-member CEO, in particular is ASTOUNDING. Cest la vie, I guess.
Besides all the juicy details about behind-the-scenes deals and developments in the bike manufacturing business, I also enjoyed the detailed exposition of the final dissolution--lots of Machiavellian maneuvering there too.
If you like bikes theres a lot of interesting material here. Otherwise, it would be a stretch to recommend it. So, 4-stars for cyclists!
One complaint is that this, like 99% of books about bicycles, seem to consider it mandatory to review the ENTIRE history of the bicycle, which gets a bit redundant/boring after youve read a few. You could skip most of the first chapter and not miss much if you are already familiar with the early history of bicycle development.
No Hands: The Rise and Fall of the Schwinn Bicycle Company: An American Institution
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Why the Wheels Stopped Turning. Read Another Review of No Hands. By Judith Crown and Glenn Coleman. Memories of Schwinn bicycles. The young Cassius Clay took up boxing after a neighborhood bully stole his Schwinn.
No Hands: The Rise and Fall of the Schwinn Bicycle Company, an American Institution Hardcover – November 1, Crown and Coleman, journalists with Crain's Chicago Business, report how Schwinn, America's premier manufacturer of bicycles, developed, flourished, coasted, and.
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