Essentials of Business Analytics by Jeffrey D. CammThis text was part of my MBA program, and its decent, but not amazing. Its what I would call a great reference book, but not necessarily a great teaching book. By that I mean that all the info you want and need is there... But its not always explained well. I found that I had to supplement the textbook descriptions with YouTube videos and lots of discussions with classmates to really understand the content.
Another negative: most modern textbooks come with online accounts where you can study and test yourself (quizzes, etc). This textbook has nothing like that. Its online companion is simply Excel files with the datasets used in the examples.
Essentials of Business Analytics
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Texbook Article Spotlight
You master the full range of analytics as you strengthen your descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions for various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, teach you how to perform the analyses discussed. Practical, relevant problems at all levels of difficulty further help you apply what you've learned to succeed in your course. Jeffrey D. Prior to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati.